dieter rams – less and more

I headed to SFMOMA to see the richard serra show of drawings this weekend, which was a bit disappointing. Unlike someone like max beckman – who used heavy tones and moods in his painting and his sculpture – the thick dark oversized drawings were devoid of the emotion that his sculpture provoke. I suppose it would be like his work being in blackened steel vs. the warm colors of corten.

the real treat at the museum was the dieter rams show: less and more. Like a lot of designers – rams is the quintessential designer’s designer of simplicity, clarity, precision and innovation. he has long been heralded as the inspiration for apple’s jonathan ive  – who readily admits this connection. I had previously only seen glimpses of rams’ product designs on a few web postings and of course in retro shops in the us and europe. well worth a visit if you are in san francisco anytime soon..

Dieter Rams: Less and More, The Design Ethos of Dieter Rams
SFMOMA – through February 22, 2012
151 Third Street
San Francisco, CA 94103

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